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Rakuten is a global internet services company that provides a platform for a variety of e-commerce, communications, and financial technology services. Launched in 1997 by Hiroshi Mikitani, Rakuten has grown to operate in multiple countries, offering services such as online shopping, travel bookings, and digital content. The company is driven by the philosophy of empowering individuals and businesses, offering a wide range of products from electronics to fashion. Rakuten's loyalty program, Rakuten Super Points, rewards customers for their purchases and encourages repeat shopping. The brand focuses on innovation, continually expanding its offerings to meet the diverse needs of its global customer base.
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