30+ of the Latest Shopify Statistics for Businesses and Entrepreneurs

Maxine Lewis avatar

Maxine Lewis

11 min reading - Sep 12, 2022

Shopify is an all-in-one e-commerce platform founded in Ottawa, Canada. The company was founded by Tobias Lütke and Scott Lake in 2006. Today, the company is a trusted tool for businesses of all sizes and industries worldwide.

Shopify is essentially a website builder for commerce. It offers user-friendly drag-and-drop web design, reliable website hosting, domain name registration, and countless tools and apps to bring your store to life. With Shopify, merchants can customize an online store and sell on the web, mobile, at brick-and-mortar locations, and across social media and online marketplaces.

This website builder goes beyond the basics to offer merchants more support. This has made it a favorite among first-time entrepreneurs, particularly those based in the US. If you're interested in starting a business or expanding it, Shopify is definitely worth considering.

To ensure that you have all the data you need to make the right choice for your business, we've gathered a list of the latest and most interesting Shopify statistics. Do you still have questions about Shopify? Feel free to read through our short FAQs before getting into the stats.

Shopify FAQs

Is Shopify safe and legitimate?

Yes, Shopify is a safe, legitimate, and trustworthy company. Shopify is certified Level 1 PCI DSS compliant, meaning they meet the standards of the Payment Card Industry Security Standards Council. To meet these standards, Shopify has had to maintain a secure network and a vulnerability management program.

How is Shopify different from Amazon?

Shopify is very different from Amazon. Amazon is an online marketplace, whereas Shopify is an e-commerce platform. Unlike Amazon, Shopify gives users tools to build their own online store. Amazon allows merchants to sell through its marketplace alongside other sellers rather than helping them build individual stores.

Is Shopify free to use?

Shopify isn't free, but users do have a few pricing plans to choose from. The least expensive is Shopify Basic, which costs $29 per month with 2.9% and 30 cents per online transaction. Shopify takes a smaller percentage of sales based on the plan you select. So, the main plan is more expensive at $79 per month, but Shopify's cut is lessened to 2.6% per online transaction.

What separates Shopify from its competitors?

Three of Shopify's most well-known competitors are WooCommerce, Wix, and Squarespace. Shopify is more oriented toward e-commerce sellers, whereas Squarespace is more of a general-purpose site builder.

Wix shares more similarities with Shopify than Squarespace does. Wix is cheaper, but Shopify is much more scalable, making it preferable for large stores. Shopify is also quite different from WooCommerce, as the latter requires you to build a WordPress website and secure your own web hosting and domain name.

How do you save money on a Shopify plan?

If you'd like to use Shopify to start or expand your business, you'll need to select one of their pricing plans. If all of the plans are outside your budget, or you'd just like to save some money, the free coupons offered at DealDrop are meant for you. You could also take advantage of Shopify's 14-day free trial.

Shopify Sales, Web, Market Share, and User Statistics

Now that you understand the basics of Shopify, let's dive into some of the most notable statistics and data concerning the company. The stats provided below cover a broad range of topics, including everything from Shopify's annual revenue to its user demographics.

1. Shopify is used by 1.75+ million merchants

Over 1.75+ million merchants use the Shopify platform to sell their goods. Since 2019, Shopify has grown and added over 680,000 new merchants from around the world.

(Source: Backlinko)

2. The platform has millions of daily users

Shopify is used by approximately 2.1 million users every day. This number varies depending on the day, but it still demonstrates how popular Shopify remains in 2022.

(Source: Social Shepherd)

3. Shopify powers more websites than their competitors

When it comes to powering e-commerce websites in the US, Shopify maintains a comfortable lead over its competitors. Shopify powers around 29% of e-commerce sites in the country, far surpassing website builders like Wix, Squarespace, and WooCommerce.

(Source: Statista )

4. Most Shopify traffic comes from YouTube

In 2022, YouTube has been the leading social media traffic referrer for Shopify. Of the visitors that were referred to the site through a social media platform, 32.87% came from YouTube. YouTube is followed by Facebook, which is responsible for 25.09%, and then Reddit, Pinterest, and several other platforms.

(Source: Similarweb )

5. Shopify has merchants in 175 countries

Though Shopify got its start in Ottawa, Canada, the platform has grown immensely on an international scale. Shopify's 1.75 million merchants are based in 175 countries around the world.

(Source: Shopify)

6. Clothing & apparel is Shopify's most popular category

Shopify's most popular category is clothing & apparel, with t-shirts and tops being the standout best-selling items. Clothing is sold by over 75,000 Shopify stores around the world. The second most popular category for Shopify stores is home and garden products, followed by jewelry and watches.

(Source: eDeskShopgram Insights)

7. Most Shopify traffic is from mobile devices

The majority of Shopify traffic, about 79%, comes from mobile devices. Around 69% of order traffic comes from mobile devices as well.

(Source: eDesk)

8. Shopify is gaining popularity in China

There are currently about 3,946 live Shopify stores in China. The number of Shopify stores in the country increased 14% quarter-over-quarter and 66% year-over-year in Q2 2022.

(Source: Store Leads)

9. Vistors tend to find Shopify through direct search

Approximately 41.17% of traffic on Shopify's website comes from direct searches, meaning the website was reached without a referral source. After direct search, most visitors reached the site through search (26.60%) and referrals (23.75%).

(Source: Similarweb)

10. The top Shopify stores gross billions in annual revenue

Shopify is used by some of the most successful and recognizable companies in the world. This includes Budweiser, Gucci, Nike, Red Bull, Gymshark, and countless other companies of all industries.

(Source: Web Tribunal)

11. Shopify is popular among both men and women

There is a rather even gender split in Shopify's customers. Approximately 52% of their customers are women and 48% are men.

(Source: eDesk)

12. The site is popular with first-time entrepreneurs

Most Shopify merchants are beginner entrepreneurs. This is partly due to Shopify being so well-known, straightforward, and user-friendly. Another feature that may appeal to beginners is the variety in pricing plans, as the site's lowest tier is just $29 per month.

(Source: eDesk)

13. Shopify is the biggest e-commerce platform in the US

With a market share of 31% among websites in the US, Shopify has the biggest e-commerce platform in the country. Shopify's worldwide market share, however, is about 21%. This places it behind WooCommerce, which has a market share of approximately 29%.

(Source: Tooltester)

14. Shopify offers users over 280 themes

Those building and customizing an online store with Shopify have over 280 themes to choose from. These themes change the store's appearance and alter its format. It's important to select one that matches your business's brand, style, and vibe while still being practical and functional. Though most of these themes come at an additional cost, there are several free options as well.

(Source: Envato Tuts+)

15. Annual revenue is increasing year-to-year

Shopify's annual revenue is continuing to increase each year. The company's annual revenue was $2.92 billion in 2020 and $4.61 billion in 2021. This pattern will continue into 2022, as the company's revenue for the 12 months ending on June 30, 2022 was about $5 billion — a 29.82% increase.

(Source: Macrotrends)

16. Most merchants use the Shopify App Store

The Shopify App Store offers another method of customizing and optimizing your business's Shopify store. Through the App Store, users can download apps that help with marketing, allow customers to leave reviews, and so much more. Approximately 87% of merchants use the Shopify App Store and have an average of six apps installed.

(Source: Web Tribunal)

17. Shopify owners make billions between Black Friday and Cyber Monday

The weekend of Black Friday and Cyber Monday, which occurs at the end of November, appears to be very profitable for Shopify store owners. In 2021, Shopify store owners collectively made around $6.3 billion in sales during this period. That's a 23% increase from the previous year.

(Source: Shopify)

18. The average visit on Shopify's site is less than four minutes

The average visitor on Shopify's website spends between three to four minutes on the website before leaving. During this period, the visitor views approximately 3.10 pages.

(Source: Similarweb)

19. Shopify's website has a bounce rate of 56.06%

Bounce rate is an important metric for any business that hopes to generate leads through its website. It's the percentage of visitors to a site that leave after viewing only one page. Shopify has a bounce rate of 56.06%. This is considered an average bounce rate, though it is somewhat on the higher side.

(Source: Similarweb)

20. The site has millions of monthly visitors

In June 2022 alone, Shopify's website received over 55.8 million visitors. This is a slight increase from the two months prior, as the site had 53.7 million visitors in May and 54.7 million visitors in April.

(Source: Similarweb)

21. Most site traffic comes from the United States

Given Shopify's dominance in the US, it's no surprise that around 35.66% of the site's web traffic comes from US-based users. Other countries that account for a portion of Shopify's web traffic include the United Kingdom at 5.72%, Canada at 4.13%, India at 3.91%, and many more.

(Source: Similarweb)

22. The Shopify website is visited more by men

Shopify has more female customers than male customers, but the website itself is visited more so by men. The split is about 59.11% male and 40.89% female, which is similar to Wix's split of around 53.31% male and 46.69% female.

(Source: Similarweb)

23. Millenials and Gen Z visit Shopify the most

The age group that visits Shopify's website the most, comprising about 34.31% of visitors, is 25-34-year-olds. This group is composed of millennials and some Gen Z cuspers. This age group is followed by the Gen Z 18-24-year-olds at 22.09%. Unsurprisingly, the age group that visits Shopify's website the least at 3.84% is those aged 65+.

(Source: Similarweb)

24. Shopify has paid hundreds of thousands to ethical hackers

If you're not familiar with the practice, ethical hackers perform security assessments in which they attempt to hack a company or organization. They do this, with the company or organization's approval, to locate weak spots and improve their clients' security online. Shopify has hired over 300 ethical hackers and paid over $850,000 for this service over the years.

(Source: HackerOne)

25. 20% of e-commerce websites are powered by Shopify

According to the latest data, Shopify powered around 20% of all e-commerce websites in 2020.

(Source: Statista)

26. Shopify offers fast customer support

Shopify's customer support is renowned for its varied options and fast response times. Of course, the response time depends largely on what contact method is chosen. They currently offer a 30-second response time for live chat, 2 minutes for phone calls, 7 minutes through Twitter, and 10 hours for emails.

(Source: LiveChat)

27. The company's app has a 4.6-star rating

The free Shopify app, which is available through the Apple app store, has a rating of 4.6 stars. The app has been rated approximately 8,500 times. Most of the reviews are 5 stars, with many complimenting the app's ease of use and the freedom to make modifications to their stores.

(Source: Apple)

28. More people are searching for Shopify than their competitors

Worldwide, people are using Google to search up Shopify more than they are Shopify's competitors. This includes both WooCommerce and BigCommerce, an e-commerce platform based out of the US.

(Source: Google Trends)

29. Most Shopify merchants sell physical items

Though Shopify can be used to sell services, the majority of Shopify merchants sell physical products. This group accounts for about 80% of Shopify's merchants. About 13% sell both services and goods, and just 2% sell services exclusively.

(Source: Shopify)

30. The company employs more people each year

In 2018, Shopify employed around 4,000 people. This number has increased steadily throughout the years. The staff grew by 25% in 2019, 40% in 2020, and 42.86% in 2021. Today, Shopify employs over 10,000 people.

(Source: Macrotrends)

31. Shopify's market cap has fallen to $38.19 billion

As of September 2022, Shopify has a market cap of $38.19 billion and is ranked as the 419th most valuable company in the world. Please keep in mind that these numbers are likely to change from day to day. Notably, Shopify's current market cap is considerably less than it was at the end of the year in 2021, which was $171.57 billion. This fall of about 77.4% has been partially attributed to the drop in online retail sales as quarantine orders end around the world.

(Source: BloombergCompanies Market Cap)

32. The platform still surpasses competitors

Despite Shopify's major drop in market cap, it still maintains a comfortable lead over some of its major competitors. This includes Wix, which has a market cap of $3.51 billion, and Squarespace, which has a market cap of $2.94 billion. Like Shopify, both companies saw a significant drop in 2022, with Wix's cap falling by 60.8% and Squarespace's falling by 28.21%.

(Source: Companies Market Cap)

These 25+ Shopify statistics offer a clearer look at one of the world's leading e-commerce platforms. Though the company has experienced a significant drop in market cap, it continues to grow on an international scale. This is evidenced by its increase in annual revenue, its growing popularity in China, its sustained popularity in the US, and its millions of daily users.

If you were uncertain about using Shopify to start or expand your business, the data above should help you make a more informed decision. Put off by the costs of Shopify's different pricing plans? No problem. We can help you save on your plan with zero effort.

Spend Less on Your Business’s Shopify Store

Why pay full price for one of Shopify's plans when you could save as much as 65%? At DealDrop, we offer a wide variety of Shopify discount codes that are completely free to use. We're also proud to carry Shopify coupons, discounts, and promo codes for users based outside the US. This includes coupons for Shopify CanadaShopify ColombiaShopify NigeriaShopify Malaysia, and more.

Once you've found an excellent Shopify coupon code, we encourage you to browse the rest of the site. By partnering with over 100,000 merchants from around the globe, we're able to bring you discounts, deals, and coupons for a massive range of items. This includes cosmetics, home goods, clothing, coffee, baby products, exercise equipment, and far too many other items to name. For any partnership-related inquiries, we ask that you please email [email protected]. We look forward to hearing from you.